WHY THE NAME ORBIS?

Glad you asked!

Orbis means “circle” in Latin.

So, why circle?

Circle connotes a holistic approach, recognition of a system, an area of action or influence, revolving around a common center, a group of people sharing a common interest, completion.

I have always been attracted to seeing the whole picture before acting on one element of a system.

Additionally, I envision the figure formed from three overlapping circles as emblematic of the system mankind has established to positively effect three environments:

• the built environment — infrastructure, facilities, buildings
• the human environment — systems to support independent and productive people
• the natural environment — plant and animal species, the land

The intersection of these circles, for me, represents administration—the governing structure to positively affect the three environments.

The three circles that form four interlocking shapes also represent the four dimensions of balanced human life: physical, mental, social, and spiritual.

I also see the figure connecting with the study of the four personality temperaments—Guardian, Artisan, Idealist, and Rational.

My logo symbolizes both the circle itself as well as the interlocking circles formed by my initials.

Orbis Group is all about positively impacting the three environments by enhancing administrative capabilities through recognition of life balance and temperament diversity.

Oh, and one more thing: I just like the sound of the word...Orbis!

--Brian Cole